Marketing Analysis Essay Example | Topics and Well Written Essays - 1000 words

Marketing Analysis - Essay ExampleIt also identifies the key features of the different elements of the marketing mix for the restaurant.The UK pizza and pasta restaurants market has importantly developed over the last decade, with new entrants every successive year. According to pressure group (2005), the sector has accomplished significant growth which is demonstrated by the true annual sales of 2 billion. The full potential of this market has not been achieved and therefore it presents an important opportunity for investment. The market is developing through a ii tire chain whereby one chain comprises full service restaurants focused on high supplant products while the other is based on scummy cost products sold in casual dining and small takeaway outlets that also deliver packed products to clients.The market trends indicate a tendency for consumers to bring it convenience to eat out rather than waste time preparing meals, which has also increased takeaway sales. Sporting ev ents also significantly contribute to the takeaway pizza and pasta sales where people congregate to watch games such as the European premier league at home. Younger consumers are the majority in the pizza and pasta market. Constant innovations in the market leading to the development of new packages in the menu and price promotions are positively influencing growth in the pizza and pasta restaurant market (Cagan & Vogel, 2001).Targeting is a critical aspect of marketing whereby the entrepreneur identifies potential consumers that the business can effectively accomplish its objectives. Hall (2005) notes that youth are an important target in the pizza and pasta market as evidence shows they are the majority among consumers of fast foods. New entrepreneurs in the market can effectively target households with young children, university students and emerging professionals. Lewis (2011) also highlights middle and high income households as an important target for medium to high end product s. This consumer segment